The buzzwords of the moment are sustainable, eco-friendly and green. These concepts often seem more at home on the political or social stage. However, fashion is staking a claim to being all three of these postmodern phrases. Many people who adore the world of fashion are also keen to flex their eco credentials and care about the world in which they live. This means that it’s time to combine these two facets. Can fashion ever be truly eco-friendly and can you be an eco fashionista? Yes, you can.
Steer Clear Of Trends
Forget about purchasing the garish pink, unsustainably sourced and Korean made sweater simply because it graces the cover of the odd fashion magazine. You might not like the garment, and yet you are purchasing it. Couple this with the fact that it is an unethical piece of clothing and you may find yourself having buyer’s guilt. Don’t opt for trends and consider researching your clothing a little more. Head online and check out the policies of your favorite labels. Do they care about where the materials come from for their garments? Are they paying the people making their clothes a decent wage? Ensure you look into this before parting with your cash.
Forget Fast Fashion
Purchasing ethical and sustainable clothing means shunning fast fashion. Those cheaper pieces are good value, or so you think, but when they shrink in the wash, bobble up within a week, and lose their shape after only one wear, then what’s the point in them? This garment ends up in land fill and you are stuck looking for more clothing to buy to replace it. Instead, opt for clothing made from a sustainable material like linen or organic cotton and pay a little more for a well made item. This means you can wear it more often, it can be upcycled and personalized at a later date and you don’t have to worry about replacing it anytime soon. Consider using one of the many eco-friendly drawstring bags on the market to carry your new purchases when you buy them on the high street to save on your single use plastic usage.
Reduce, Reuse, Recycle
When you venture into your wardrobe and you are greeted with a sea of garments that you no longer wear, don’t just throw them out. Many of the clothes you own will be in a very good condition and can be worn again. Just because your 1980s jeans no longer fit, doesn’t mean you can’t whip them up onto eBay to make a few dollars, or you can’t donate them to your local charity shop to be reused and loved once again. Clear your wardrobe and make some extra cash as part of a side hustle. Then, you can consider the more ethical brands that you might wish to refill your emptier wardrobe with.
Bring an eco fashionista isn’t difficult. You simply need to rethink your approach to fashion and be willing to shun the trends in favor of sustainability.